This book is great and has tons of practical knowledge for business in general, not just advertising. Sure, the text is divided into chapters, each with a heading that is as provocative and compelling as a good copywriter could make it: "How to Get Clients" "How to Keep Clients" "How to be a Good Client", and my favorite "Should Advertising Be Abolished?" They're headlines written by a man who new the value of headlines, who, as a former door-to-door salesman knew how important a good attention-getting sentence was. Written in short bursts - shorter often than the copy he preferred to run in print ads - David Ogilvy's "Confessions of an Advertising Man" doesn't really have an arc or direction. And it even got Roger Sterling to write his own book. It definitely changed the kind of people who would do advertising. And it actually changed the way people inside advertising thought about themselves. It literally changed the way the public thought about advertising. Rushmore, or the battle of Gettysburg or George Washington. Reviewing this book is sort of like reviewing Mt.
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